MARKET RESEARCH ASSESSMENTS (MRA Program)

Marketing Research . . .

• Helps technology and manufacturing companies identify, understand and meet consumer needs and wants.

• Saves consumers money by providing data to companies to help them reduce the costs associated with new product development.

• Assists manufacturers and service providers to improve the quality and usefulness of the products and services.

New Product Assessment
New product development is a very risky business if you don’t use marketing research. It is estimated that only 2.5% of all new product ideas ever see the light of day.

It is possible through early stage market assessments to make more informed decisions on further investment. LIFT’s New Product Assessment covers:

• Technical feasibility
• Competitive products
• Preliminary patent searches
• Estimated need
• Relevant trends

Competitive Intelligence Assessment
Competitive intelligence is knowing what your competitors will do next. It is a value-added concept that layers over the top of business development, market research and strategic planning. LIFT can help you:

• Uncover the products featured by your competitors
• Understand competitor distribution channels
• Explore industry and market trends from the perspective of related companies
• Benchmark your plans and priorities relative to other industry players

Distributor Assessments
Our distributor surveys can be oriented to gathering general market information, assessing ways to improve current relationships, or identifying new potential channels. LIFT’s assessments can help you:

• Keep in touch with market trends
• Refine product and service mixes to better meet distributor and customer needs

• Recognize emerging profit opportunities
• Identify new or expanded channel opportunities

Customer Assessments
Measuring current customer satisfaction levels is a critical activity, but small companies can be hard-pressed to find the time. LIFT’s assessments can help you:

• Understand your company’s position relative to competitors from the customer’s perspective
• Get first-hand customer reactions before investment in new products or markets
• Prevent customer defections before they start
• Recognize emerging profit opportunities

Licensing Partner Search
Whether used by independent inventors or existing companies, licensing new products and technology involves sharing of knowledge and experience. Our search includes:

• Developing a potential licensee profile and project scope
• Performing a search of several databases
• Developing a survey targeting your interests
• Conducting phone interviews
• Providing you with conclusions and recommendations

Benefits of Using the MRA Program
Now you have the opportunity to make well-informed decisions early in the development process on whether to commit additional time and money to new products or markets.

We will give you the confidence to develop solid strategies to help your business grow and compete in today’s marketplace. All research is based on real-time competitive business intelligence.